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Majic Consulting Group are
transportation consultants offering marketing, management,
planning, and training assistance for the public transportation
industry.
Our
Purpose 
Majic Consulting Group shows transportation agencies
how to
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Boost ridership by providing creative planning and
marketing benefits;
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Build awareness of public transportation
options;
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Leverage their operating and marketing efforts to get
more bang for the buck;
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Enhance the public image of their service and public
transportation in general.
Our
Vision
The ability to go where we want, when we want, for the
reason we want is an essential ingredient to the quality of the
American lifestyle. Americans are on the go more than ever.
Many of us consider the automobile as part of the family and even an
extension of who we are. However, few of us recognize or
appreciate the value and importance of public transportation in our
lives and communities.
Majic
Consulting Group is dedicated to improving the value, service, and
image of public transportation in individual communities so
that its residents and visitors have enhanced access.to
opportunities for a better life
.
Our Values
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Integrity: We will adhere to the
highest code of ethics and be straightforward and honest in all
our business dealings even if it may put us at a temporary
disadvantage.
-
Professionalism: As
professionals, we continually strive to be abreast of current
happenings in the transportation industry and in the fields of
marketing, management, training, and planning. We seek
opportunities to enhance both the industry and our profession.
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Customer
Focus: We will embrace each client’s special
and unique needs and circumstances and provide each one with
individual and personal attention.
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360 Degree
View: Recognizing that no entity operates in
a vacuum, we will consider all environmental, social, and
political forces that may impact our client, its operations, and
our recommendations.
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Quality: Our work reflects a
thorough knowledge of the subject, creativity in the approach, and
attention to detail.
Our Unique
Proposition
What makes Majic Consulting Group unique from other
consulting firms?
- Our Focus: We
specialize in the transportation industry, with an emphasis on
driving improved effectiveness and efficiency. It’s all we
do. Using our marketing, planning, and management expertise to
help our clients is our passion.
- Our
Commitment: We are committed helping our
clients achieve their visions. We realize each community, each
operating environment, and each organization is unique. We embrace
each client’s mission as our own.
- Our Solutions:
Customized marketing and planning strategies and programs are
applied to solve each client’s unique concerns. Our solutions are
derived from the best practices at leading companies in many
industries, creatively adapted to the distinct requirements of our
transportation-related clients.
- Our Expertise:
With experience in both the public and private sectors of the
transportation industry, encompassing staff and line management
positions, we provide practical recommendations for our clients
and the know-how to implement those recommendations.
- Our Insights:
Innovative research techniques provide exceptional customer
insights, so strategies and actionable programs are grounded in
facts - not mere gut feel.
Our History
Majic Consulting Group was founded in 2001
by a merger with B.C. Johnson and Associates. Since that time, we have
worked exclusively within the transportation and related
industries. For the
first three years, all our services were contracted through a
separate consulting firm.
In 2003, Ms. Belynda Johnson was named President
and Managing Director and the firm became an independent company
with the capability to contract directly with its clients. Today
Majic Consulting Group provides management, marketing, and planning
services for the public transportation industry.
Our Founder and
President
Ms. Johnson is a transportation professional with over 23
years experience in planning, management, and marketing for a number
of small, medium, and large organizations in both the public and
private sectors. She has had both supervisory and hands-on practice
in marketing, market analysis, financial evaluations, service
assessments, and planning studies in both private and public
sectors.
Executive-level management experience includes
Director, Business Strategy and Planning and Manager, Retail
Marketing Administration for a Fortune 100 transportation-related
corporation and Manager of Marketing and Sales and Manager of
Marketing and Customer Service for a major rail service.
She has provided marketing, planning, and
management consultation for numerous public and entrepreneurial
enterprises in the transportation industry. During her career,
Ms. Johnson has achieved three first place ADWHEEL awards and
several other nationally recognized awards for advertising and
marketing for marketing and advertising under her
direction.
She has produced numerous events and programs,
including Marketing Los Angeles, Hispanic Marketing Today,
Marketing to Children, Marketing Entertainment, Modern Market
Planning, Strategic Planning for Increased Profits, Advertising:
Components of an Effective Ad, and International
Marketing.
As recognized expert in the field, she has been
a guest speaker and presenter at the following conferences and
meetings:
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American Public Transit Association (APTA),
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Metrolink Station Cities Summit,
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American Business Women Association,
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American Marketing Association,
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California Association for Coordinated
Transportation,
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Future Business Leaders of America.
She has published numerous articles in
industry and marketing publications. Currently, as President and
Managing Director of Majic Consulting Group, she provides marketing,
management, and planning assistance to organizations in the
transportation industry.
Ms. Johnson holds a Masters Degree from the
University of Southern California and is past president of the
Southern California Chapter of the American Marketing Association.
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