Once upon a time, Majic emerged from private enterprise into the world of public transportation. With a bag full of marketing strategies and planning concepts, the transformation began—one system at a time. With a majic touch, public transportation received a shiny new image. The buses carried the people where they need to go and the trains were filled with happy commuters. Funding flowed.
We are Majic. Our promise is to improve the value, service, and image of transportation alternatives and raise public transportation to its rightful place as an integral part of the community.
Established in 2002, Majic Consulting Group is a full service boutique agency and professional consulting practice specializing in providing management, marketing and planning services to public transportation and related industries. Since that time, we have partnered with over 50 transportation providers and planning agencies to make public transportation a better, more vital fixture in the community. Our client list includes a variety of transit operators from Alaska to Wisconsin. These range from small local one-bus Dial-A-Rides to local and regional fixed routes to large urban operations.
Integrity
We will adhere to the highest code of ethics and be straightforward and honest in all our business dealings even if it may put us at a temporary disadvantage.
Professionalism
As professionals, we continually strive to be abreast of current happenings in the transportation industry and in the fields of marketing, management, training, and planning. We seek opportunities to enhance both the industry and our profession.
Customer Focus
We will embrace each client's special and unique needs and circumstances and provide each one with individual and personal attention.
Social Responsibility
With success comes responsibility—the responsibility to have a positive impact on the communities we serve and provide opportunities for others to achieve their full potential.
Clarity
We develop every communication, graphic or written, to be easy to understand and to clearly relay the message plainly and concisely.
360 Degree View
Recognizing that no entity operates in a vacuum, we will consider all environmental, social, and political forces that may impact our client, its operations, and our recommendations.
Quality
Our work reflects a thorough knowledge of the subject, creativity in the approach, and attention to detail.
What makes Majic Consulting Group unique from other consulting firms?
Our Focus
We specialize in the transportation industry, with an emphasis on driving improved effectiveness and efficiency. It's all we do. Using our marketing, planning, and management expertise to help our clients is our passion.
Our Commitment
We are committed to helping our clients achieve their visions. We realize that each community, each operating environment, and each organization is unique. We embrace each client's mission as our own.
Our Solutions
We customize marketing and planning strategies and programs to solve each client's unique concerns. Our solutions are derived from the best practices at leading companies in many industries, creatively adapted to the distinct requirements of our transportation-related clients.
Our Expertise
With experience in both the public and private sectors of the transportation industry, encompassing staff and line management positions, we provide practical recommendations for our clients and the know-how to implement those recommendations.
Our Insights
Our innovative research techniques provide exceptional customer insights, so strategies and actionable programs are grounded in facts—not mere gut feel.
Our team includes professionals with hands-on experience in public transportation management, marketing, legislative analysis and planning. In addition to public sector experience, our team members have held management positions in a wide array of private sector companies, from Fortune 100 corporations to small entrepreneurial enterprises. Drawing upon this combination of expertise, we take innovative and creative solutions that have proven successful in other industries, and integrate them with our first-hand knowledge of public transportation and its unique characteristics—transforming them into optimal solutions for our public transportation clients.
Our team has earned numerous awards for the innovative promotion of public transportation services, including:
Belynda entered the world of public transportation after 18 years with one of the country's largest oil companies, which was a major supplier to the industry. She managed a variety of functions including marketing administration, advertising, capital projects, and marketing analysis. Her last position was Director of Business Strategy and Analysis.
Commuting 38 miles daily to downtown Los Angeles, Belynda realized how public transportation could be improved by applying the many of the same strategies and tactics that made her company the #1 gasoline retailer on the West Coast. After serving for three years on the local commuter advisory council, she was recruited to manage marketing and customer relations department at Metrolink, Southern California's commuter rail service.
In 2000, she began providing marketing, planning, and management assistance to other public transportation providers, eventually forming Majic Consulting Group in 2002. Her work has earned national recognition and major industry awards. Major accomplishments include the successful launch of several new services, performance and management reviews, and transit development and feasibility studies.
Belynda attended Texas Tech University and has a Master of Science degree from the University of Southern California.
Scott works with public transportation providers and planning organizations to develop funding opportunities and to comply with FTA and state regulations. His legislative capabilities were polished while working in the United States Congress. Serving under a California representative, both in the member's personal office and in the committee office, provided him with a profound appreciation and intricate understanding of the legislative process.
In addition, Scott brings a unique perspective shaped by working in the private sector while living in London. Living and traveling abroad allowed him to see how other countries serve the transportation needs of their citizens. He now applies those insights to planning projects and studies in analyzing transit performance and shaping recommendations to improve the efficiency and effectiveness of transit systems in the U.S.
Scott attended Indiana University with a degree in Political Science and Public Policy.
Joya has over 15 years of experience working for major entertainment and advertising firms, including Fox Broadcasting Company, Spelling Entertainment, Bozell Advertising and Ketchum Communications. Her writing and editing experience has included advertising, public relations material, direct mail, magazine articles and computer games, as well as client service materials. Joya oversees creative functions including copywriting and concept development. She also provides analytical support for market research projects. Joya serves as final check-point for all of Majic's creative and research products.
She has a Bachelor of Science degree from Boston University in Mass Communications/Public Relations and a Bachelor of Arts degree from University of California, Irvine in Anthropology. Her professional training in copywriting, design and animation includes courses at The Ad Center and UCLA.
Sarah joins Majic Consulting Group with six years experience editing and writing technical and analytical research documents. Her past experience includes working side-by-side with subject matter experts to author manuscripts and to provide technical figures for documents. She has also worked closely with manuscript authors to eliminate errors in published products.
Sarah's role with Majic Consulting Group includes aiding in report development as editor and graphics administrator. In doing so, she prepares report content for formatting and creates layout designs to guarantee quality and professionalism. Sarah also assists in data research. This includes collecting and organizing data as part of peer review statistics, and researching and writing demographic and geographic profiles for transit plan updates.
Sarah has a Bachelors of Science Degree from Brigham Young University-Idaho with an emphasis in Professional Writing and Sociology.
Brittany began working for Majic Consulting Group in June 2007 as a Marketing Assistant intern. After completing her internship, she was asked to join the Majic team as a Marketing Researcher and Analyst. Since that time her duties have evolved.
Brittany has coordinated transit focus groups, on-board and intercept surveys, and stakeholder and Board interviews and workshops. She has also organized data for peer reviews as a part of fare studies, transit audits, and Short Range Transit Plans, and has assisted with the preparation of Triennial Performance Audits. She also prepares presentations and assembles reports and other client materials. In addition, she manages the Majic office, including accounting, filing, financial reporting, networking, and the distribution of our newsletter and marketing materials.
She has an AA degree from College of the Canyons and is majoring in accountancy at California State University at Northridge (CSUN).
Social Responsibility
One of our guiding principles is social responsibility. As such, each employee is encouraged to give back to their communities and to help others. Our firm and staff have provided support, both financial and volunteerism, for the following organizations that help others achieve a better life. Please visit the websites to learn more how these organizations a making the world a better place for all of us.
Heifer International (www.heifer.org) helps people obtain a sustainable source of food and income by providing impoverished families with training and livestock, whose offsprings they in turn give to others in their community to multiply the opportunity.
Central Asia Institute (www.ikat.org), which was founded by Greg Mortenson after a failed attempt to climb Pakistan's K2, promotes and supports community-based education, especially for girls, in remote regions of Pakistan and Afghanistan.
Donors Choose (www.donorschoose.org) provides funds for educational projects in our public schools. We select projects to give back to the communities of our clients.
D.C. Central Kitchen (www.dccentralkitchen.org) does far more than simply feeding people. It creates jobs and trains people in the culinary arts. Furthermore, it has been revolutionary in working to rewrite liability laws in an effort to reduce wasted foodstuffs and increase donations of food from many restaurants and grocery stores throughout the Washington D.C. metropolitan area.
Direct Relief International (www.directrelief.org) provides medical services to the poor and disenfranchised throughout the world. Their mantra is, “Healthy People. Better World.” The most important thing in the world to have and the greatest gift possible, is one's health.
CARE (www.care.org) works to fight global poverty. Realizing the impact that abject poverty has on a society, CARE works to fight poverty in an effort to stem so many of the problems in the world that occur as a result of this poverty.