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Transit consultants,Transportation consultants,Transit Marketing,Transit Planning,Transit Audits,Transit Training

This page contains articles, links and other information of interest to the public transportation industry.

ARTICLES

The following articles are in Adobe PDF format.

Modern Transit Marketing: This four part series explains step by step how to develop an effective transit marketing program. It walk through developing a foundation for your marketing program, creating marketing strategies, delivering the message, and evaluating the results.

Marketing is a mirror. Before embarking on a marketing program, it is essential to clarify the idea that will be reflected in your marketing. Definition is how to get started with a successful marketing program. It defines the organization¾ what, when, where, who, why, and how.

Marketing success is achieved by effectively clearly focusing all your marketing efforts. Strategies pull the program together. Through the consistency, congruency, and commitment of well-defined strategies, the whole of the marketing program are stronger than the individual parts.

Tactics and programs implement your marketing plan. Tactics are the message (what you say), media (the vehicle which delivers the message to the customer), channels (the vehicle which delivers the product or service to the customer), and look & feel (the mood, tone, and images). Programs consist of a schedule of events or campaigns developed using uniform strategies and complementary tactics.

$Modern Transit Marketing IV: How Determine it\rquote s Effectiveness$

Marketing is an investment. Evaluation measures the return on that investment. Evaluation proves what works and what does not work in your situation. An evaluation must be built into every program. Strategies and tactics must be constantly tested as the market and organization change. As a result, you are able to continually improve your marketing program.

Other Articles:

Southwest ranked number one in its industry on Fortune Magazine’s list of Most Admired Companies last year. Public Transit and Southwest Airlines are in the same business: taking people from where they are to where they want to go. By learning the concepts that made SWA successful and applying them to your transit service, you can create a more successful operation.

Links